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Relative attention: How much time people spent looking at your ads compared to other content in their News Feed.

You can measure EARL if you create a campaign using one of the following objectives: Use this to compare the effectiveness of different creatives or target audiences. EARL is the best prediction and estimate that we can currently make about how many people are likely to remember seeing an ad if they were asked within two days of seeing it. Ad recall is measured when people exposed to an ad are later asked if they remember the ad lift refers to the estimated difference in ad recall between people who saw the ad and those who didn’t.

Partners do an independent end-to-end review and live testingįor measuring Brand Outcomes, you should focus on the metric Estimated Ad Recall Lift (people) (EARL).

The third party provides metrics to advertiser/brand/agency.

Impression-level data collected by the third party.

Partners review integration line by line.

Partner viewability measurement is directly integrated into Facebook mobile feed technology.

Viewability partners include comScore – available globally, Integral Ad Science – available globally, and Moat – available globally. You can measure and verify viewability metrics for Facebook and Instagram through select viewability partners.

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When combined with reach measurement, viewability can give you a full picture of how your media plan was delivered. Viewability measures how many ad impressions were viewed by your audience and for how long.

Nielsen Total Content Ratings (TCR) – Available in the US *.

Nielsen Digital Content Ratings (DCR) – Available in the US.Nielsen Total Ad Ratings (TAR) – Available in the US.Nielsen Digital Ad Ratings (DAR) – Available in Canada and the US.

Purchase information (including online purchase behavior), which product categories they’re most likely to shop, and location data that may help you identify where to run special promotions or host eventsĪudience Insights uses third-party data from sources like Acxiom, Datalogix, and Epsilon.Information about where your audience is located and the languages they speak.Demographic information including trends about age and gender, relationship status, and job roles.With Audience Insights, you’ll be able to see the following information for three different groups of people: people on Facebook, people connected to your Page, and people in a Custom Audience you’ve already created. The ad set with the lowest cost per result (Ex. The winning ad set is determined by comparing the cost per result of each ad set. Facebook will duplicate your ads and only change the one variable you choose. The performance of each ad set is measured in terms of the success metrics for your campaign objective and is then recorded and compared. Your variable can be one of three: audience, placements, or delivery optimizations. Split testing helps you understand how different aspects of your ads affect campaign performance across Facebook, Instagram, and Audience Network. You can use Facebook split testing if you choose one of the following objectives for your campaign:Įach ad set tested has one distinct difference, called a variable. Frequency is the average number of times each person saw your ad.

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Mobile measurement partners: “What publishers deserve credit for driving my app install or app engagement?”įocus on the metrics Reach and Frequency in your ad reports. Reach is the number of people who saw your ads at least once, which is different from impressions, which may include multiple views of your ads by the same people.Marketing mix modeling partners: “What is the incremental contribution to sales/revenues/profits generated from each marketing channel, including Facebook?”.Multi-touch attribution partners: “How well do my ads drive conversions, across media channels and devices?”.

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Partner Lift: How do my Facebook ads impact offline or in-store sales?”.

Facebook Conversion Lift: “Are my Facebook ads driving incremental buyers and conversions?”.

Facebook Ads Reporting: “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?”.

Getting started with Facebook and partner measurement: Sales Outcomes